Maison Darlington
Brand website and digital presence for Lagos' boldest street-food truck
Problem
Maison Darlington is a Lagos street-food truck founded by Darlington Sheriff -needed a high-performance web presence that could drive walk-in traffic, handle menu discovery, and convert WhatsApp orders, all while reflecting the brand's bold street-kitchen identity and ranking on Google for competitive Lagos food search terms.
Solution
Built the full brand website using React and Vite with a focus on performance and SEO. Implemented rich structured data (Schema.org Restaurant, FAQPage, BreadcrumbList) for Google rich results and AI answer eligibility. Developed a digital menu with categorised sections (Pasta Series, Grills, Fries, Shawarma, Drinks) and a WhatsApp-powered order flow. Integrated Google Analytics (GA4) and Cloudflare for edge delivery and real-time performance monitoring across Lagos-area search traffic.
Outcome
Site went live at https://maidarlington.com with full SEO coverage across high-intent Lagos food keywords. The brand achieved a 4.8-star aggregate rating with 100+ reviews captured in structured data, and established an online ordering pipeline via WhatsApp serving multiple Lagos zones including Lekki, VGC, Ikota, and Victoria Island.